A configurational model of brand loyalty
Year of publication: |
2019
|
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Authors: | Mathews, Jose |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 4, p. 7-28
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
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